Video: Making of de Honda Insight reclame

Honda will debut its latest TV ad ‘Let it Shine’ in April to support the launch of its new hybrid car, the Insight. The advert is part of an integrated marketing campaign to work towards the company’s aim of environmental leadership across the EMEAR* region by 2015.

The 60, 30, 20 and 15-second TV spots marks the global launch of the all-new Insight – the most affordable hybrid on the market – which aims to make cleaner car technology accessible to a wider audience. The new Insight goes on sale at the start of April in most of Europe.

The advert opens on what appears to be the world’s largest LED screen displaying an animated sequence of simple dot matrix graphic stories that depict the notion of ‘good’. The animations show hugs and kisses, frowns turned into smiles, and general goodwill – all aiming to convey people’s inherent wish to be good. As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight cars. The spectacle is set to a bespoke recorded version of ‘This Little Light of Mine’ created by Berend Dubbe.

‘Let it Shine’ has been created by Wieden+Kennedy Amsterdam for use across Europe, Middle East, Africa and Russia. The European debut of ‘Let it Shine’ takes place on March 28 in Belgium.

The campaign extends Honda’s strategy of continuing to be at the forefront in environmental technologies and communications. This new approach underpins a communications plan which will run alongside the expansion of Honda’s hybrid range with a coupe based on the CR-Z concept and a Jazz hybrid set to join the new Insight and existing Civic Hybrid in the next two years.

Relevante items op autojunk:

Relevante headlines op autoblog: